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1

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Rubera, Gaia, Kirca, Ahmet H

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 203 KB

english, 2012

2

Drivers of Brand Commitment: A Cross-National Investigation

Eisingerich, Andreas B, Rubera, Gaia

Journal:

Journal of International Marketing

Year:

2010

Language:

english

File:

PDF, 111 KB

english, 2010

3

Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

Gaia Rubera, Andrea Ordanini, David Mazursky

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 227 KB

english, 2010

4

Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy

Rubera, Gaia, Droge, Cornelia

Journal:

Journal of Product Innovation Management

Year:

2013

Language:

english

File:

PDF, 373 KB

english, 2013

5

Design Innovativeness and Product Sales' Evolution

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 592 KB

english, 2015

6

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities

Rubera, Gaia, Chandrasekaran, Deepa, Ordanini, Andrea

Journal:

Journal of the Academy of Marketing Science

Year:

2016

Language:

english

File:

PDF, 509 KB

english, 2016

7

Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity

Ordanini, Andrea, Rubera, Gaia

Journal:

International Journal of Internet Marketing and Advertising

Year:

2007

Language:

english

File:

PDF, 348 KB

english, 2007

8

How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce

Andrea Ordanini, Gaia Rubera

Journal:

Information & Management

Year:

2010

Language:

english

File:

PDF, 221 KB

english, 2010

9

When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration–Exploitation and Environmental Uncertainty

Roger Calantone, Gaia Rubera

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 264 KB

english, 2012

10

Integrating Functional Knowledge and Embedding Learning in New Product Launches: How Project Forms Helped EMI Music

Andrea Ordanini, Gaia Rubera, Mario Sala

Journal:

Long Range Planning

Year:

2008

Language:

english

File:

PDF, 290 KB

english, 2008

11

Whether to Integrate R&D and Marketing: The Effect of Firm Competence

Gaia Rubera, Andrea Ordanini, Roger Calantone

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 321 KB

english, 2012

12

Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration

Gaia Rubera, David A. Griffith, Goksel Yalcinkaya

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 118 KB

english, 2012

13

Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US

Rubera, Gaia, Ordanini, Andrea, Griffith, David A

Journal:

Journal of International Business Studies

Year:

2011

Language:

english

File:

PDF, 211 KB

english, 2011

14

Strategic capabilities and internet resources in procurement

Ordanini, Andrea, Rubera, Gaia

Journal:

International Journal of Operations & Production Management

Year:

2008

Language:

english

File:

PDF, 271 KB

english, 2008

15

The Release of "Greatest Hits" in the Italian Recording Industry: An Empirical Analysis of Strategies and Timing

Andrea Ordanini and Gaia Rubera

Journal:

International Journal of Arts Management

Year:

2004

Language:

english

File:

PDF, 2.91 MB

english, 2004

16

Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

Gaia Rubera, Andrea Ordanini and David Mazursky

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.72 MB

english, 2010

17

New product creativity antecedents and consequences: Evidence from South Korea, Japan, And China

Nakata, Cheryl, Rubera, Gaia, Im, Subin, Pae, Jae H., Lee, Hyun Jung, Onzo, Naoto, Park, Heungsoo

Journal:

Journal of Product Innovation Management

Year:

2017

Language:

english

File:

PDF, 899 KB

english, 2017

18

Launch activities and timing in new product development

Calantone, Roger J., Di Benedetto, Anthony, Rubera, Gaia

Journal:

Journal of Global Scholars of Marketing Science

Year:

2018

Language:

english

File:

PDF, 1.03 MB

english, 2018

19

The many moods of inter-organizational imitation: A critical review

Andrea Ordanini, Gaia Rubera, Robert DeFillippi

Journal:

International Journal of Management Reviews

Year:

2008

Language:

english

File:

PDF, 302 KB

english, 2008

20

Launch timing and launch activities proficiency as antecedents to new product performance

Calantone, Roger, Di Benedetto, C. Anthony, Rubera, Gaia

Journal:

Journal of Global Scholars of Marketing Science

Year:

2012

Language:

english

File:

PDF, 322 KB

english, 2012

21

Spinoffs versus buyouts: Profitability of alternate routes for commercializing innovations

Rubera, Gaia, Tellis, Gerard J.

Journal:

Strategic Management Journal

Year:

2014

Language:

english

File:

PDF, 659 KB

english, 2014

22

Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture

Griffith, David A., Yalcinkaya, Goksel, Rubera, Gaia

Journal:

Journal of International Marketing

Year:

2014

Language:

english

File:

PDF, 246 KB

english, 2014

23

You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value

Rubera, Gaia, Kirca, Ahmet H.

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 644 KB

english, 2017

24

Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry

Griffith, David A., Yalcinkaya, Goksel, Rubera, Gaia, Giannetti, Verdiana

Journal:

Journal of International Marketing

Year:

2017

Language:

english

File:

PDF, 709 KB

english, 2017

25

THE NEW PRODUCT PORTFOLIO INNOVATIVENESS-STOCK RETURNS RELATIONSHIP: THE ROLE OF LARGE INDIVIDUAL INVESTORS' CULTURE

Cillo, Paola, Griffith, David A., Rubera, Gaia

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 1.49 MB

english, 2018

26

Spinoffs versus Buyouts: Profitability of Alternate Routes to Commercializing Innovations

Rubera, Gaia, Tellis, Gerard J.

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 721 KB

english, 2013

27

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Cillo, Paola, Griffith, David A., Rubera, Gaia

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 425 KB

english, 2018

28

Measuring Competition for Attention in Social Media: NWSL Players on Twitter

Rossi, Federico, Rubera, Gaia

Journal:

SSRN Electronic Journal

Year:

2018

Language:

english

File:

PDF, 1.11 MB

english, 2018

29

Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation

Giannetti, Verdiana, Rubera, Gaia

Journal:

Journal of the Academy of Marketing Science

Year:

2019

Language:

english

File:

PDF, 1.47 MB

english, 2019